On 17 September FIA Region I commemorate European Mobility Week with the launch of its latest campaign #ParkYourPhone. The campaign is aimed at the increasing number of distracted road users that are using mobile phones as they navigate through traffic. It will target drivers, pedestrians and cyclists. The goal of the campaign is to raise more awareness about distraction, show dangers of being distracted and decrease the number of distracted road users. In addition to the European launch in Belgium, there are over 20 countries throughout Europe that are supporting this campaign and will be launching it throughout the autumn of 2017.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Mobility Clubs and their 37 million members from across Europe, the Middle East and Africa. The FIA represents the interest of these members as motorists, public transport users, pedestrians and tourists. The FIA’s primary goal is to secure a mobility that is safe, affordable, sustainable and efficient. With these aims in mind, the FIA Region I work focuses on Road Safety, Consumer Protection, Environmental Protection, and the promotion of Sustainable Motoring. www.fiaregion1.com